Hino is celebrating 50 years in Australia.
In addition to new models going on sale in Hino Australia's 50th Anniversary year the landmark is being used to reflect on the past, present and future of the brand.
Activities including promotions and product updates will mark Hino's achievements, innovative products and the strong relationships formed with its customers.
Hino kicked off its birthday celebrations with the release of a video featuring a long-term, high profile customer - Kennards Hire.
Celebrations at the Brisbane Truck Show will include the ceremonial cutting of a birthday cake. The Hino stand will feature a truck from the past and a number of vehicles currently on sale - including a recently released long wheelbase variant of the 500 Series FE Auto models.
Additional activities include the release of a commemorative badge for trucks sold during the celebration period.
Hino Australia Chairman and CEO Steve Lotter said none of the company's success and long-term relationships with its customers over the past half-century would have been achieved without offering a strong product right from the beginning.
"For 50 years Hino has been providing quality trucks and buses to the Australian market," Mr Lotter said.
"From the first bus sold in 1965 to the introduction of the first hybrid truck which was made available in Australia in 2007, the durability and reliability of our trucks and buses has been legendary.
"This continues today, and our offerings in the 300 Series light duty, 500 Series medium duty and 700 Series heavy duty lines inherit these qualities while offering levels of safety, performance, efficiency and comfort that you'd expect from a progressive, Toyota-affiliated truck company."
Kennards Hire is a long-term Hino partner that runs a diverse rental and delivery fleet, with a large proportion of Hino 300 and 500 Series models.
The video features three generations of the Kennard family, beginning with owner Andy Kennard telling son Angus about the origins of the family-owned business.
"The video illustrates what has made Hino successful in the past, and what will ensure further success in the future," Mr Lotter said.
Click here to watch Hino – Delivering from One Generation to the Next.