Hino records best sales results in 7 years

Thursday, 21 January 2016

Hino records best sales results in 7 years

Hino Australia exceeded its 2015 sales goals with a healthy year-on-year increase of 9.6 per cent. A total of 4,443 trucks and buses were sold, making 2015 Hino Australia's best year for sales and market share since the GFC in 2008.

Hino also took the honours as the fastest growing brand in market share growth among the top 10 truck manufacturers, with an increase of eight per cent in 2015. 

Strong and consistent sales across all Hino truck market segments - light, medium and heavy duty - confirmed the strength of the Hino brand as a whole.

Hino Australia Chairman and CEO Steve Lotter attributed the boost in sales growth to implementing a new strategic business plan, focusing on supporting the dealer network and the roll-out of new initiatives aimed at improving the overall Hino customer experience. 

"It's fantastic to be able to report our performance in 2015 and see that Hino outpaced the competition for market share growth. We truly believe our new customer-focused business strategy has been the key to this success," Mr Lotter said.

"By investing in programs such as Hino Advantage we are working towards developing a business partnership that continues long after the truck is handed over. We want to be a reliable business partner that delivers a great customer experience and a range of business advantages," he said.

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